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We set out to produce a launch promotional piece to create awareness in a commercial design & advertising marketplace that fully embraces the most current technology but has a horrid track record for respecting and supporting old school craft.
We set out to produce the largest poster we could given our equipment capability at the time. We were also mindful of demonstrating texture and pattern by utilising a computer made pattern and texture via squeegee pressure.
The end result is a full sheet poster which utilises and also introduces our company mascot 'Kanga'. The poster printed 4 spot colours on two stock colours demonstrates large ink print areas with critical registration as well as overprinting and is hand signed and numbered in a limited edition.