For the third consecutive year, WONGDOODY partnered with T-Mobile to create dramatic retail artwork in honor of San Francisco’s annual Lunar New Year (LNY) Festival and Parade, which in 2022 welcomed the Year of the Tiger. Drawing 1.65 million attendees across all events, this event is the largest Asian festival in North America and outside of Asia. And since the T-Mobile Flagship store is along the parade route, we have a unique opportunity to support the Asian community and bring a local feel and sentiment to the retail space.

Our challenge was create art that capitalized on the traits of the Tiger – vigor, enthusiam, self confidence and a commitment to help others for the greater good – with unique and stunning graphics. We partnered with a Monyee Chau, a queer Taiwanese, Chinese American artist based in the Seattle area to create a gorgeous suite of custom art. Chau brought their deep interest in Chinese mythology and divination to the project to create marquee illustrations including tigers, plum blossoms, clouds, and a beautiful four-panel landscape. WONGDOODY’s design team employed the illustrations to create bold window displays and an 8-foot-tall 3D art installation in the heart of the store, thus visually incorporating the retail space into the larger LNY parade and celebration.

Our clients are extremely happy with this year’s LNY retail artwork, which pushes the artistic envelope for their store while simultaneously allowing them to proudly support and celebrate the rich Asian heritage of the local San Francisco community.