The assignment was to create a print campaign for a pet stain remover from Nature's Miracle. The goal was to persuade the public's opinion in choosing Nature's Miracle's product over competitor cleaners in a creative manner while sticking within the brands current personality. We were challenged to redo their logo as well as come up with our own headline.
My approach was to take one the brain of the average pet being housebroken and imagine how they see a human's home. Where one patch of carpet is easily a fresh lawn or how that designer red chair is awfully close to the fire hydrant on the corner. My process was to take a light hearted approach and create a scene where the viewer see's a normal setting first but then realizes how their pet sees it and how Nature's Miracle is the only product to think like their pet.
The results were a series of print ads, double spread, that captured the brand's simple but honest personality. A pet friendly product advertised in a human friendly way.