Ring Video Doorbell: We've Got Your Back at the Front Door
The assignment was to create an integrated advertising campaign for a client of choice.
Rather than using scare tactics to make consumers afraid of criminals possibly being at the door, we chose to focus on more common, humorous situations that highlight times when you DO and DO NOT want to answer your door. By providing lighthearted examples of this human truth, the more serious scenarios are implied. In other words, if the Ring video doorbell can show me if it's FEDEX knocking on my door as opposed to my jealous EX... then I'll be able to tell the difference between the Girl Scouts and a Burglar.