Creating a series of posters for the new AmCham Australia launch
A portal between nations Uninspired by the limp and dusty flags we found in the AmCham boardroom we took these (not so) proud icons, dusted them off, and by overlaying them we created an original, clever and visually striking identity system bringing together 2 continents, 2 cultures and potential partners.
AmCham relaunched in Australia with unprecedented media coverage including an invitation from the Financial Review to create an AmCham magazine.
The new line-up of events has been well received with events selling out at a faster rate, due to the sense of momentum that’s been generated by the new brand.
“With our new member numbers up 150% +, it’s clear the new brand is having a significant impact! The new positioning, Access to Opportunity, has helped inform new products and services which will drive our leadership positioning.” Niels Marquardt, CEO