HBF’s new Washington DC 14th floor showroom features floor to ceiling windows on one side that allows for' an abundance of incoming natural light. The challenge was to create a dramatic backdrop with minimal construction. To achieve this goal, walls were removed to open up the space; light cerused oak floors were installed and the walls were painted white to enhance the natural light reflection.
HBF has the honor of working with many talented designers that have been instrumental to the company’s success. To celebrate this contribution, their portraits are featured on six double-sided 8'x8' monoliths. These twelve portraits represent a cross-selection of the many furniture designers that have created product for HBF over the years. These large-scale photographs also act to provide a visual separation between the company’s products. These products are presented in a flexible display to enhance the diverse product offerings of collaborative, lounge and meeting area seating.
The overall palette of light-colored finishes creates a neutral stage from which to exhibit HBF’s wide range of products while at the same time avoiding visual clutter.