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On the occasion of Oregon State University’s 150th Anniversary, Pentagram was tasked with developing a new institutional identity for Beaver Nation.
The design team decided to move away from acronyms altogether during its explorations for a new, more effective identity direction for Oregon State University. The team also aimed for a simpler rendition of the crest for the university’s identity that could hold up in today’s demanding, small-usage situations–like online and mobile phone applications.
Now the academic side of the university has their own version of the school’s beaver mascot that can co-exist with the football team’s logo.