We developed a simple ‘Back to our Roots’ idea to convey the theme – a simple ‘reverse bloom’ narrative for the new season’s film, sees an abstract interpretation of a full bloom scene trace it’s growth all the way back to its source, the seed. The foliage tracks it’s way to the seed following the movement of the conductor and his baton, and, moments of bloom echo the details of the orchestra’s performance.
The set of five posters appear sequentially, with the first, a fully boomed scene. This scene then gradually reduces across the series, ending in it's seed form.
The film & subsequent stills form the basis of the new seasons campaign, combined with expressive typography to showcase events online, in print & around London & the Barbican.