In my research, I dove into old Italian books, calligraphers, and history to find some inspiration. The updated Zanetti logo was inspired by the wrapped layout of an Italian wordmark I found during my research, executed in a more elegant and classical typeface. I also found beautifully delicate boxes that surrounded an Italian Calligraphers type specimen of his work which inspired the hand drawn labels of my bottles. In addition, these hand drawn elements are echoed in the subtle matte black neck wrap of the bottle. An ancient coin with an Italian greyhound is pressed in the glass bottle in remembrance of the pet dogs that accompany their owners in the rolling olive trees of the Tuscan orchards.