
- Design Firm
- INNOCEAN USA
- Client
- Hyundai USA
- Designer
- Sumner Mahaffey
- Category
- Poster
- Country
- United States of America
- Title
- Halloween Posters
- Design Firm
- INNOCEAN USA
- Client
- Hyundai USA
- Designer
- Sumner Mahaffey
- Category
- Poster
- Country
- United States of America
- Title
- Halloween Posters
- Creative Director
- Jamin Duncan
- Lori Martin
- Art Director
- Sumner Mahaffey
- Strategy Director
- Kathy Garfield
- Producer
- Kristen Miller
- Main Contributor
- Sumner Mahaffey
- Copywriter
- Luke Bogner
- Account Manager
- Nadia Saavedra
- Lacie Worrell
- Account Director
- Cassie Reed
Assignment
Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features make driving better, we took advantage of Halloween by launching a series of posts and wallpapers that used humor and campy horror film poster design to connect with our audience and make safety and tech more fun and engaging. The challenge was to create content that was authentic to the Hyundai brand while also being relevant to the spookiest day of the year.
Approach
We took a classic horror film poster approach to put a humorous twist on some of the most frightful moments of being behind the wheel. We created cheeky movie titles and suspenseful lines to show how Hyundai’s technology and safety features put drivers’ fears to rest. This approach allowed us to show off Hyundai technology in an entertaining and unique way that clearly demonstrates the benefits. Buckle up for these Hyundai Halloween thrillers!
Results
The posters created for this project were some of the most shareable and relatable ads for Hyundai. Through unique illustration styles and messaging, we were able to break from the status quo of automobile advertising.
Contact Information
- Company Name
- INNOCEAN USA
- Phone
- 7148615371
- awardshows@innoceanusa.com
- Website
- www.innoceanusa.com
- Address
- 180 5th Street
Suite 200
Huntington Beach, CA
92648 US