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BC Place Stadium created a new craft beer concession stand that required a name and brand that would be entertaining for its guests.
BC Place has a roof that opens and closes as determined by weather conditions, thereby creating a warm & safe haven for the occasional beloved (and now trapped) pigeon. And we all know that pigeons love craft beer. We used that concept of the pigeons to drive a name and fun identity.
A bright and quirky name and visual identity rolled out around the concourse. The applications were intentionally cheap and cheerful.