This assignment was my senior thesis project so there were no limitations to what I could create.
I knew I wanted to design packaging and a website for a brand that was unique. I decided to create Common Grounds, a company that offers a variety of coffee from different countries around the world – each one prepared and served in a way that’s traditional to its origin.
Each coffee recipe uses unique brewing devices or ingredients that make it special. I created patterns that are influenced by traditional textiles and art and used them on the packaging. Last I designed a website, complete with an online shop and a page for each type of coffee that includes information about the history and tradition as well as the meaning behind the patterns.