A promotional poster to encourage students to attend a lecture specifically delivered to help final year students move from education to their first time employment within the design industry.

Playing on student language, we used a call to action that this is a lecture 'worth turning up for’. The headline (which hints at Turner Duckworth) and the actual turned up corner of the poster invites interaction, revealing the lecture description.

The lecture was a full house and the poster has become a collectable item.