A promotional poster to encourage students to attend a lecture specifically delivered to help final year students move from education to their first time employment within the design industry.
Approach
Playing on student language, we used a call to action that this is a lecture 'worth turning up for’. The headline (which hints at Turner Duckworth) and the actual turned up corner of the poster invites interaction, revealing the lecture description.
Results
The lecture was a full house and the poster has become a collectable item.
