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Burger King has been flame grilling their burgers since 1954 and they are famous for their authentic, fresh and flavorsome burgers.As a brand, they are also famous for their sociability and sense of humor.Halloween is celebrated around the world and is a time when people of all ages come together, dress up and become pranksters for the day.As an occasion, it was the perfect fit for the Burger King brand to reward their guests around the world with Halloween inspired products and packaging.The most iconic being the Halloween Whopper sandwich with a black bun – back for a second year! The packaging to accompany the Halloween range needed to celebrate the festival, as well as be fun and engaging for guests, putting a smile on their faces.
We took inspiration from our 2015 bone crown to create skeletal illustrations across the range including the iconic Chicken Fries and Whopper packaging by using tools of the trade such as flippers to make up the skull, a straw mouth on the pumpkin cup and a pitchfork mouth on the Chicken Fries packs. And, as all Burger King guests love the BK crown, the 2015 Halloween Crown was kept to compliment the range.