The assignment was to design a unique, attention-grabbing poster for the short psychological thriller "I've Been Compromised," which had its world premiere at the Big Apple Film Festival and is also an Official Selection at the Garden State Film Festival.
I co-wrote and co-directed the film with my wife Courtney, so I'm very close to the material. As a designer, it was important to me that our poster be thematically relevant and conceptually clever. Since our film is a psychological thriller that deals with a fractured psyche, I chose to cut up an image of our protagonist in a way that's reminiscent of a document sent through a paper shredder. This "compromised" image and title treatment set the right mood for a retro-inspired spy thriller.
So far, we've received a lot of positive feedback. The poster was featured on SVA's Instagram account for Type Tuesday. It kicked off a social promotion campaign using the same key art with an extension of the title treatment that employed redaction in addition to shredding as a method of "compromising" the letterforms. We had a great turnout at our premiere, perhaps in part to the poster and social campaign generating public interest. It will be featured in an upcoming book on poster design, published by Bloomsbury.