Princeton asked Propeller to help “create art” to support their fundraising efforts for the arts. The book was to feature commentary from key alumni who have helped contribute to their rich heritage.
Our primary task was to design a book written by alumni, students, faculty, parents and friends about what the arts at Princeton have meant to them. We enlisted celebrity photographer Kah Poon to capture the various personalities.
The book was received with overwhelming success and has had a dramatic impact within the Princeton community.