To create ads for Energy Logic, the makers of garage heaters and fans that were not the typical boring product shots you would see in this industry.
This campaign was developed for Energy Logic, makers of waste oil, large volume, garage heaters and fans. Being in an industry that is used to seeing boring product shots of equipment as the main visual in advertising, not only did we recommend no product shots, we recommended no clothes. What better way of a heater than the warmth it generates.
The campaign increased sales for Energy Logic and created a industry buzz about an otherwise boring topic.