The goal of this project was to redesign the logo for a baby store in Belmar, NJ, called Cute As Buttons. I wanted to design a logo that is simple and refined, yet stands out and is distinctive.
Approach
For the logo, I chose to represent an iconic, and immediately recognizable object that is most associated with babies – the stroller. I combined it with buttons for wheels to represent the store's cute name.
Results
This logo is clear, distinctive, adorable, and successfully represents the store and what it sells, all while staying true to the name.
