Inexpensive and small purchases are often gratuitously packaged and poorly
designed. It is your task to re-design the packaging for a cheap item ($1–5) of your
choosing. The re-design should not greatly increase the product's price point but
should add to the value of the product.
+ Reduction of overall materials
+ Reusability: can the package have a life beyond retail/consumer experience?
+ Recyclability of all material specified for the packaging

GimMe Snacks is a Seaweed Snack company based in Northern California. With packaging containing photos of their organic seaweed farm and a logo from the Seaturtle Conservancy, one would think the brand cares about the environment. The fact that the product is wrapped in plastic tells a different story.

To start, I decided to do away with the plastic packaging in favor of a compostable cardboard clamshell, with iridescent paper wrapping in order to elevate the brand. I changed the name of the brand to NORI (the Japanese word for edible seaweed) to better reflect the brand's products. I also simplified the cartoonish turtle mascot to more cohesively fit with the logo by making the shell into the 'O' in NORI.