Create a fun, amusing creative idea for the Lincoln Electric System (LES) Lineworker Appreciation Ice Cream Social.
Approach
This was a family-friendly event celebrating LES’ hard-working team of lineworkers. The poster featured two objects familiar to lineworkers: the orange cone and a hard hat. We combined them to make an ice cream cone – delicious!
Results
Lines of lineworkers out the door. A whole lot of smiles – and scoops.
