The goal of this project was to brand and call attention to Underground, a new urban park under the i-93 expressway in Boston.

The design is inspired and the angles of on/off ramps, highway signs, and the flow of traffic.

The 170-foot long black and yellow sign at the entrance certainly grabs the attention of passersby, leading them into the 8-acre parcel which includes a landscaped multi-use space and artwork by a variety of street artists. The overall design has helped turn this former no-man's land under the highway into a key connection point between the South End, South Boston, and Downtown Boston.