
- Award
- Silver
- Agency
- Visual Dialogue
- Client
- National Development
- Designer
- Aiden Symes
- Shuyao Bian
- Anthony Pham
- Fritz Klaetke
- Category
- Branding
- Country
- United States of America
- Award
- Silver
- Agency
- Visual Dialogue
- Client
- National Development
- Designer
- Aiden Symes
- Shuyao Bian
- Anthony Pham
- Fritz Klaetke
- Category
- Branding
- Country
- United States of America
- Title
- Underground urban park branding/signage
- Artist
- Steez Design
- Design Firm
- Visual Dialogue
- Design Director
- Fritz Klaetke
Assignment
The goal of this project was to brand and call attention to Underground, a new urban park under the i-93 expressway in Boston.
Approach
The design is inspired and the angles of on/off ramps, highway signs, and the flow of traffic.
Results
The 170-foot long black and yellow sign at the entrance certainly grabs the attention of passersby, leading them into the 8-acre parcel which includes a landscaped multi-use space and artwork by a variety of street artists. The overall design has helped turn this former no-man's land under the highway into a key connection point between the South End, South Boston, and Downtown Boston.
Contact Information
- Company Name
- Visual Dialogue
- Phone
- 617-247-3658
- fritz@visualdialogue.com
- Website
- www.visualdialogue.com
- Address
- 24 Rutland Street
617-247-3658
Boston, MA
02118 US