Chanse Chanthalansy, Michael Schillig, Trushar Patel
Executive Creative Director
Associate Creative Director
GTE Financial wanted us to create a quirky, impactful TV spot on a limited budget that would promote GTE Financial’s special, new Go Signature Visa® Card, which gives you triple the rewards points on purchases at countless retailers.
This was one of three spots in a campaign in which we emphasized how life can be stressful, yet banking doesn’t have to be if you go with GTE Financial. Our main character, Lucas, was trying the trendy Goat Yoga for the first time with some rather funny results. We hoped this spot would get people’s attention, while showing GTE’s warm, fun personality and how they can make things easy, even when life isn’t.
GTE Financial liked this spot, because it was quirky and different – just like them. The commercial also helped to separate them and their rewarding Go Signature Visa® Card from the competition. They’ve also heard positive comments about the comedic commercial via social media. Most importantly, this spot has helped to make people more aware of GTE Financial and their distinct products and services.