Print campaign for a new tentacles exhibit at the New England Aquarium that will be sure to grab hold of visitor’s emotions and imagination too.

The “Tentacles Take Hold” creative strategy was to prepare people for what could be a much deeper and more emotional connection to the tentacled animals at the aquarium. The campaign was a fully integrated push supported by digital, social, traditional print, outdoor, and broadcast TV and radio, as well as some transit station dominations that amplified the campaign’s colorful design.

The campaign was well received by the residents of Boston, MA and surrounding area, as well as tourists and visitors throughout the summer. We were happy to have helped the New England Aquarium support their oceanic preservation efforts by surpassing their previous record for paid individual attendance. They expect to end 2016 with the highest overall attendance in nearly two decades.