The Ingredients Cookbook is a plant based cookbook. The photography approach was to create conceptual, playful and whimsical imagery. Each chapter highlights a fruit, nut, grain or vegetable and has 2 or 3 images. The opportunity was enormous to be inventive and creative.
Approach
The approach was intentionally the opposite of most recipe based cookbooks. The recipes are simple, seasonal and delicious and the cookbook imagery creates a surprise in each chapter. The cookbook will be supported by a blog and opportunity to keep creating imagery monthly throughout the year.
