Leading up to the annual Gala du Cinéma Québécois, the big industry players come together to organize Sprint, a wide-scale joint promotional offensive that offers audiences the opportunity to see the films competing at the Gala on different platforms and at different venues across the province. For 72 hours before the Gala, from Thursday to Sunday, Quebecers can discover the films nominated in the different categories, from fiction to documentary and shorts, on a screen near them.
The simple logo is a nod to the countdown that is activated 72 hours before the Gala. By alternating the letters in the event’s name and the colon that recalls a digital timer, it creates a feeling of urgency and underscores the status of this major happening in the Quebec film scene.
The event benefited from excellent visibility and a strong identity. By the end of the 72-hour period, 20 films had been viewed 19,334 times.