This project is a product of my observation of 2020. It has been a difficult year that raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause.
Approach
The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. This campaign proposal advocates the importance of actions over empty promises, making people take notice of the changes and empowerment brought by active participation.
Results
The result is considered successful, inspiring more content and related products to be developed. The application of the visual and the type could expand further onto other commodities that remind people of actions.
