Harriette is a boutique development in Sydney’s Neutral Bay made up of 10 apartments, 6 courtyards and 2 penthouses. The Harriette residences embody the understated power and beauty of prestigious living in Neutral Bay. The brief was to create a poster that typified lower North Shore poise and would speak to an audience who love life without compromise.
The posters need to communicate the elegant indulgence of the Harriette lifestyle. The resulting creative was rich in tonality and confident in execution, with graphic language that referenced textures and cues from the interior scheme. Deep greens and bold blacks created depth of character, while gold and white accents mirrored the light and space offered by the property. The building was personified through the figure of an elegant woman, Harriette, who embodies the intelligence, consideration and sophistication of the project vision.
The development has launched to market across multiple print and digital channels with a positive response.