Execution:
The agency designed a booklet format invitation using a variety of paper stocks and combined
4-color printing, letter pressing and foil stamping. The layout had different page sizes, vellum overlays and a built in pocket for reply card and envelope. The content focused on the statistics of how cancer affects our lives and the impact a donation will have on cancer research.
At the event attendees were given a menu booklet that describes the health benefits and cancer fighting properties of ingredients such as lemon, ginger, curry and tumeric. The menu used a stepped sheet format with a vellum overlay and used the same binding clip method as the invitation booklet.