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Every year, the Milwaukee chapter of the Muscular Dystrophy Association holds a special event to raise funds for the research of new treatments to benefit those affected by neuromuscular disease. The “Muscle Team” event allows local celebrities and prominent professional and semiprofessional athletes to mix and mingle with children and families affected by Muscular Dystrophy. Our task was to brand the event and event space, create materials to attract attendees and develop work that would encourage donations.
To promote the event, the creative team wanted to design a poster that visually represented both the athletes and children that would be in attendance. Professional sports logo usage restrictions being what they are, the team chose a stylized approach to represent the athletes and their teams as well as the children. With the help of illustrator Nate Koehler, they were able to create a piece that was colorful, eye catching and informational. This same illustration style was also used for event materials including invitations, brochures, advertising and directional and informative posters at the event.
When it was all said and done, the work attracted a record number of people to the event and allowed the organization to exceed their fundraising goals.