In Sichuan province, there are several huge nature reserves with similar landscape and species, thus the big challenge of our branding project was to create a uniqueness for Anzihe. Due to the single child policy and to rapid urbanization - Chinese people have been parted from nature, and nature education has developed a significant luring potential for middle class families (the targeted audience of Anzihe). In the branding of Anzihe, we have decided to focus on the Eco-tourism and nature education programs developed by CI (both topics highly undeveloped in china) and to brand Anzihe not just as a nature reserve, but as an educational nature reserve. Kids will come here to learn, to feel and to experience the wisdom of nature - the wonderful and mysterious ecosystem, relationships between animals, plants, the variety of species, topography and more. Since the main audience are children - the brand essence was designed as accessible, playful and fun - a brand that has its own illustrated language, portraying nature life in Anzihe in an educational yet fun manner.