Mark Oliver, Inc. was tapped to refresh the trademark and create new packaging. A bold, clean, and decidedly uncluttered format that would stand out in the crowded baked goods set was designed. Colors overlaid with matte varnishes, combined with the package’s evocative sans serif fonts, geometric grid, and large window showcase the breads, creating a strong branding platform and identity lockup for the line of 8 SKUs.
