A long time commercial baker with more than 3,000 wholesale customers, desired to roll out a line of products under their own name
Mark Oliver, Inc. was tapped to refresh the trademark and create new packaging. A bold, clean, and decidedly uncluttered format that would stand out in the crowded baked goods set was designed. Colors overlaid with matte varnishes, combined with the package’s evocative sans serif fonts, geometric grid, and large window showcase the breads, creating a strong branding platform and identity lockup for the line of 8 SKUs.
Application of the new identity was also applied to delivery vehicles, corporate identity materials, trade show materials, and collateral and the Galasso's name is now gracing grocery shelves all over Southern California and Arizona.