Gatorade has the best electrolytes to recharge athletes who wants to do more. However, nowadays its characteristic as a sports drink are getting vague and it is becoming just a drink. We believe it needed to emphasize the original characteristics of Gatorade as a sports drink.
Approach
As Gatorade helps athletes recharge and go beyond their limit, we bring the image of a heart pulse which gives the impression that Gatorade makes your heart beat again.
Results
It delivers the identity of Gatorade as a sports drink that is always beside athletes.
