Modern mountain apartments inspired by the grand lodges of the Pacific Northwest.
Goals: Develop a unique brand identity that embodies a modern mountain aesthetic, evokes the grand lodges of the Pacific Northwest and cultivates a sense of history and place.
Approach
Leverage the proximity to Mt. Hood to position the property as a retreat outside of the urban core and the clear choice for those seeking access to the mountain and the great outdoors.
Results
The brand is fully integrated throughout the project from leasing materials to interior finishes and Heather Lodge is recognized as one of the best offerings in the area; enthusiasm for the brand resulted in nearly full pre-leasing with continued demand for leases and renewals.
