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We were randomly assigned various products that were in need of a redesign. I was assigned DiGiorno frozen pizza due to the lack of a cohesive branding system in place.
I decided to creative a vintage Italian/art deco inspired design system to solidify the top quality of the product regardless of its affordable price. I also opted for a delivery style pizza box to play along with their tagline, "it's not delivery, it's DiGiorno." For each flavor and crust type I applied a different Italian-inspired color scheme to the same design to maintain a consistent visual system across the entire product line.
The end result was a packaging system that was unique from all other frozen pizza brands and appears accessible to the wide target audience of DiGiorno.