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LABLMAKR Studios is a creative studio specializing in branding, Shopify, photography and graphic design. Their main business is helping new and existing businesses establish their online presence. Their target markets are mid-range to upscale clients, with a special focus on fashion brands. The assignment was to create a full branding package for the brand including the name, logos, website, e-commerce store and marketing collateral, which included apparel.
With branding and Shopify being the major focus of the client's services, we decided to work on their website before all else. With Shopify being strictly a service that was offered online, we felt LABLMAKR's website would be where most of their clients would get their first impressions of the brand. We wanted them to stand out from most "Shopify Expert" services by removing most of the images. One of their mottos is "Design with Purpose" and we purposefully left out images in order to differentiate themselves from other companies which used mostly stock images. Smaller text was used on the site to keep with the client's theme of minimalism, as well as subtly ousting unwanted clients - older and more traditional business owners. Lines of text were kept to 70% of the width of the screen to keep the information easy to read. The minimalist colour scheme was also used to keep in line with a more luxurious and upscale feel.
Once the website was completed, the themes mentioned above were carried then carried out throughout the rest of their brand.
We were able to achieve exactly what we had aimed to do - create a brand that helped our client narrow down and market to their target market. The client had previously had issues with potential clients expectations not aligning with the cost and services that LABLMAKR's owner (as a freelancer) had offered. LABLMAKR's website has allowed the client to raise their cost of services, without complaints from clients.