Packed with electrolytes, O.N.E. Coconut Water can be an essential hydration tool in any fitness routine. Shooting social content for the brand, we set out to document authentic fitness scenarios where proper hydration fuels the moment and takes performance to the next level.
Mountains are some of the most beautiful landscapes on earth to shoot, especially in Colorado. Using a rocky outcropping of boulders on the edge of Welligton Lake as our backdrop, we captured a climber chalking up minutes before her climb. Perspective was important as we wanted our audience to feel close to the subject matter and connected to the moment. The shot’s intricate detail, raw beauty and real subject matter are testament to the brand’s commitment to producing authentic content within the fitness space.
O.N.E. Coconut Water uses social media as its primary communication platform. Here, we choose to cultivate an authentic relationship with our fans by connecting in the most authentic way possible. Shots like this help drive interaction with the brand, brand affinity, organic reach and sales.