Our brief was to create a rich and compelling brand experience for the world’s first line of honey-sweetened chardonnay through visual identity and naming.
We turned an ingredient story into an origin story with an unexpected angle—one that honors and elevates the role of the honeybee instead of the honey itself, making this new-to-world product feel all-the-more exceptional.
We targeted millennial females around the globe who crave new experiences in the world of wine that are credible and shareable.
Textures, colors and patterns pay tribute to the natural physiology of the bee in lush and lingering ways. A provocative name speaks to purity in hushed and honeyed tones. Packaging beckons at shelf with the promise of an experience worth treasuring.
The results are a creation of a new visual and verbal lexicon—one that helps consumers navigate a totally new product experience. Not quite mead. Not quite wine. Naked Bee.
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