Our assignment was to create a print ad and also design a poster for the Big Cat Rescue Sanctuary that would bring to light the plight of tigers in the wild and how their alarmingly decreasing numbers have put them on the endangered list. Big Cat Rescue provides a home for over 100 abandoned, abused and orphaned exotic cats (such as tigers, lions and many more species.) They give guided tours of the facility and, in the process, try to educate people on what they can do to help.

We created a dramatic image of a partially fossilized tiger, showing the tiger’s real head and front paws coming out from behind the fossil. We hoped this would get people to go to BigCatAct.com, where they could learn about the importance of supporting the Big Cat Public Safety Act, which will ultimately save wild tigers and other big cats from being killed or exploited for a profit.

Both the magazine ad and poster have done a great job in bringing more attention to the plight of the tigers and have helped to raise awareness about the dire situation that they face in the wild. We’ve seen increased activity on the website at BigCatAct.com and have also been able to garner more support for the Big Cat Public Safety Act.