The Art Festival of the municipality of Quart de Poblet, Q-ART, has been held for decades in the town, and in the 2019 edition it was about renewing the image of a unique multidisciplinary artistic event. The purpose was to create a specific campaign image that include the different artistic modalities: Plastic Arts, Urban Art, Contemporary Artistic Creation and Air Painting.
In this edition, the aim is to highlight the relationship between the different artistic disciplines to find ways to express, interpret and understand the creative process. For this reason, the advertising campaign shows the hybridization and multidisciplinarity of contemporary art through volumetric pieces and a geometric language in the graphic development of all communication pieces.
Thanks to the campaign, this art festival has established itself as one of the artistic references of the Valencian Community and its dissemination has enabled an increase in participation and has broadened the creative horizon between artists and citizens.