We designed a clean and singular identity focused on distinguishing CDm2 Lightworks as a top leader in the industry. Combining the idea of illumination and urban environmental space, we wanted to create a new bold visual language showing how their audience engages and connects with light.
The identity also applies a practical and structural consideration; it is very spatially aware, playing with colour and form in almost every application. For example, CDm2 offers six industry-related sectors that are purposely colour-coded and used effectively on various collateral. Using a single unique fold on the business card also communicates this idea.
