Develop Call for Entry poster to directed to the 12 graphic design programs in the Los Angeles area. Ten student/mentor pairs were invited to participate in the two-day hand made type workshop celebrating individual neighborhoods with the Los Angeles area.
Approach
As each students would represent their specific neighborhood, the call for entry poster was conceived to be style-neutral, with the goal to achieve the greatest effect with the least means.
Results
Workshop was a sold out event. Some weeks after the show, limited edition sets of all 11 posters were distributed at a celebratory event at the A+D Museum in downtown Los Angeles.
