An ad for a brand extension of a common product, food excluded.

I chose to go with condoms as I think they are under-represented in the advertising world and not treated seriously when they are represented.

For this concept, Trojan Female Pleasure condoms were chosen as the brand extension. The concept behind this is that the Female Pleasure condoms would impress a woman, hence the line “dress to impress.” This concept is furthered through the addition of suspenders and a bow tie on the condom packet as if the condom itself is dressed to impressed.