Brand campaign that demonstrates everyone's mindset at Mothers Polish and Waxes when it comes to maintaining and protecting a car's finish.
Approach
With the help of illustrator, Peter Bollinger, we created these dream products. The kind of products that make the world a better place for cars. The kind of products only true car guys could appreciate.
Results
The ads helped increase Mothers sales 2%. In addition, buzz thus far has been overwhelming. Car enthusiast blogs have been raving over the Mothers ads. And the Mothers corporate office has received more feedback on this campaign than any other campaign in their history.
