To create intriguing, arresting imagery for print ads for this first-time advertiser.
Auto and Truck Services is 180 degrees from the generic sound of their company name. They are highly personalized, well trained car nuts who see their job more of an art form than a traditional service. Beyond the traditional print ads, this photographic series was created to become a site installation, as well as imagery for quarterly emails.
The work sought to have this business of specialists stand out in an overcrowded, generically advertised field. Positive feedback from existing customers and an uptick in business from new customers were the result.