Cristian ‘Kit’ Paul — Creative Director & Ciprian Badalan — Design Director
Category
Product Design
Country
Romania
Title
Vodafone You
Agency
Brandient
Client
Vodafone
Designer
Cristian ‘Kit’ Paul — Creative Director & Ciprian Badalan — Design Director
Category
Product Design
Country
Romania
Title
Vodafone You
Design Firm
Brandient
Assignment
In 2015, Vodafone launched a new product targeting young people under 20 — Vodafone YOU. The product itself consisted of a prepaid card and an associated app. Brandient created the visual identity of the brand by playing on the new dogma of social camaraderie and digital lifestyle.
Approach
The concept behind the brand’s identity was the idea of a gestural symbol and a friendly salutation among youngsters—the fist bump gesture. Consequently, the "YOU" letters and a fist contour were fused into a graffiti tag-style logo that read both as wordmark and symbol.
Results
Since the launch, Vodafone YOU has turned into a successful mobile plan for young customers.
