
- Award
- Silver
- Design Firm
- John Parra
- Client
- United States Postal Service
- Designer
- John Parra
- Category
- Stamps
- Country
- United States of America
- Award
- Silver
- Design Firm
- John Parra
- Client
- United States Postal Service
- Designer
- John Parra
- Category
- Stamps
- Country
- United States of America
- Title
- Delicioso
- Creative Director
- William J. Gicker
- Art Director
- Antonio Alcalá
- Typographer
- Antonio Alcalá
- Main Contributor
- United States Postal Service
- Artist
- John Parra
Assignment
The assignment was to create stamp designs for the U.S. Postal Service to celebrate the influence of Central and South American, Mexican, and Caribbean foods and flavors on American cuisine.
Approach
The art director and designer chose six dishes from an array of Latin American culinary traditions to illustrate with a vernacular style. The artist applied multiple layers of acrylic paint to his illustration boards, using sandpaper to reveal the hidden layers and give each design a worn, vintage look. Through a specialized stencil process, he added the details for each dish to the textured backgrounds. The lively hand-lettering complemented the celebratory message.
Results
The stamps enhanced the diversity of the U. S. stamp program and were very well received. Within eight months, over 100 million stamps had sold.
Contact Information
- Company Name
- PhotoAssist Inc
- Phone
- 2406441938
- pmashore@photoassist.com
- Website
- photoassist.com
- Address
- 1300 Mercantile Lane
240-644-1938
Upper Marlboro, MD
20774