Leveraging an existing line of skincare in need of a complete makeover, two entrepreneurs embarked on a Costa Rican journey to discover firsthand the renewing benefits of coffee beans. This holistic coffee story — from land to farmer to plant to harvest — proved to be the key ingredient that would shape HONOUR into a brand that stands for luxury and sustainability. Mindful of a saturated marketplace, our partnership was critical to elevating it above all others. Creating packaging that echoed the brand’s values of eco-friendly indulgence to distinguish HONOUR products as a complete lifestyle experience from the moment they arrive, to each lather, shave, and sip.
Designing custom packaging gave a significant opportunity to instill HONOUR brand values into the overall experience. Skincare Refill pods made of pressed sugarcane remnants paired alongside the Keep Good canister which was constructed of reclaimed aluminum. A precedent was made to create a wholesome collection of products both inside and out. The color palette uses earthy and neutral tones, reflecting the HONOUR origins from the rich Costa Rican landscape to be experienced at one’s luxury.
Launching HONOUR before the holiday season, we were able to boost the brand moving into the new year (2017). Mpls.St.Paul Magazine Shop and Style editor recognized HONOUR’s “broader mission: to improve every man’s morning routine.” In a website feature story. HONOUR founders offered the following praise as the brand launched, “We created HONOUR for people who care about themselves, inside and out: from shaving and skincare, to quality roasted coffee, it’s quite naturally the perfect start to the day,” says Matt Poling. “We live by the motto, ‘Modern Integrity,’ which acts as our brand’s stamp of approval. It’s a guiding principle that aligns all of our sustaining values and validates our collection for today,” says Jerad Poling.