Nair Leg Masks is an innovative product from Nair, the global leader in hair removal. Inspired by the substantial growth of masks in the beauty space, Nair recognized the opportunity to launch the first ever leg mask into the hair removal category. The creative goal for this project was to elevate the hair removal process from a functional need to an indulgent beauty ritual and launch Leg Masks as a first-of-its-kind, premium offering.