John Sibilski is a portrait and lifestyle photographer. He had done a personal project involving the Little Britches Rodeo –– a rodeo for kids, ages six and up. John wanted to turn those images into a promotional piece.
With such great subject matter, we wanted to let the photos do the talking. We also felt it was important to do a printed piece, in keeping with the real, rugged flavor of the rodeo. We chose an oversized paper format, along with a grittier paper stock and heavy-gauge metal grommets to capture the emotion in a way that a PDF or website simply could not deliver. The booklet takes the reader on a day-in-the-life journey as they experience the many thrilling events of the Little Britches Rodeo.
The piece helped raise John’s visibility in the ad community and directly led to new assignments. Which just goes to show, a little chute dogging and goat tying is always good for business.
The Rally Co
316 N. Milwaukee St Suite 501 Milwaukee, WI 53202 US