Brockmire is a true underdog story about a famed major league baseball announcer who suffers an embarrassing and very public meltdown live on the air after discovering his beloved wife’s serial infidelity. A decade later, Brockmire decides to reclaim his career (and love life) in a small town, calling minor league baseball for the Morristown Frackers. Our assignment was to present Brockmire as a character you root for, but by no means a heart of gold hidden under a gruff exterior. He is a foul mouthed, drunken mess through and through. We also needed to present this as a baseball story, without it reading as a sports show. Visually they wanted to capture the vintage feel of the decaying town it is set in.

Our goal was to identify settings and elements that spoke to the baseball context without it being about the game itself - the bleachers, the announcer booth, the exterior walls - and then, how to present Brockmire’s character in those settings to make him both pathetic and lovable. We also needed to portray the love/hate relationship between Hank Azaria and Amanda Peet’s characters.

We ended up finishing multiple pieces that told the story with and without talent. The client was thrilled with the final pieces and we are excited to see how it premieres tomorrow.